Twitter is a great tool for connecting with others, keeping up with the news, and so much more. For bloggers and business owners, it’s a great tool to drive traffic to your blog. If you have a decent Twitter following (or even if you want to build one), incorporate these tactics into your Twitter use and you are sure to see your blog traffic rise.
Optimize your profile
It sounds obvious, but don’t forget to put your website URL in your Twitter profile. You can even use the URL that goes directly to your blog if that is a focus for your business.
Twitter also has a feature where you can pin a tweet to the top of your profile. When people go to your profile to learn more about you, they will see the tweet that you’ve pinned first. Use this to share your latest blog post or a popular one.
Use Relevant Hashtags
Adding a few hashtags to your tweets can help them to be seen by more people. Pick a few hashtags that are relevant to the blog post that you are sharing. You can do a bit of research beforehand and see which hashtags seem to be used the most by people in your industry. Don’t overdo it or your tweet could look a little spammy.
Twitter moves fast, and if you don’t tweet often, you will probably get lost in the constant stream. Tweeting more often will maximize your visibility so that your followers have a chance of catching your tweets no matter what time they check their feed. You will probably need a scheduling tool like Buffer, Tweetdeck, or Hootsuite to keep up a consistent tweeting schedule.
Set Up Twitter Cards on Your Site
Twitter Cards are a form of SMO – Social Media Optimization. With the correct SMO tags on your site, you can optimize your blog posts for Twitter. The SMO tags tell Twitter what image and text to show in a preview for your website. This makes your blog posts look much more appealing when they are shared on Twitter. Instead of just a link, a full Twitter card will be shown that is a lot more appealing to Twitter users.
Having Twitter Cards set up on your website will entice more people to click through to links to your blog. Not only does this work when you share links to your own blog, but also when others share links to your blogs too.
The simplest way to get your Twitter cards set up is to install the Yoast SEO plugin, which many people already have installed on their WordPress site for SEO purposes. Click here for detailed instructions on how to get your Twitter SMO tags set up.
Create Graphics to Tweet With Your Post
Like having Twitter cards, creating graphics for your post can also make your tweets stand out and be more appealing to your followers. You can make Twitter-specific graphics that are optimized for the network.
Even if you’re not a graphics expert, a tool like Canva or Picmonkey can help you make a nice looking graphic. Or if you’re short on time, you can do this very quickly with Pablo, and you can easily export sizes for different social networks.
Create Click to Tweet Links
The easier that you make it for people to share your posts, the more likely they are to share them. Click to Tweet links are easy, shareable links that allow people to tweet out a pre-populated tweet with just one click.
You can do this with a website like Click to Tweet, which helps you generate the links and also gives you access to some stats on the links. Once you’ve created them, you can put these links on your blog posts, and even in email newsletters.
There are also WordPress plugins that you can use to put these links on your blog.
Tweet Evergreen Posts
A mistake that bloggers often make is that they don’t spend enough time promoting their older content. You probably have a lot of not-so-recent blog posts that your newer followers have never even seen. As long as the post is evergreen – meaning that it is not time-sensitive – then you can continue to keep sharing those posts out.
It’s easiest to automate this process. You can use a tool like Buffer or Hootsuite to schedule out tweets to your older blog posts, or for even less work, a plugin like Tweet Old Post will do this for you.
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